VISA and Marvel dual-branded Rich Media experience on IMDb.com. Spiderman invited viewers on a first-person ride through a fabricated IMDb.com city.
The experience launched on the Friday premiere. Spidey swung to over 13.5 million impressions and took over 2 million viewers for a ride to watch the trailer. The Amazing Spiderman 2 debuted at the #1 spot, earning over $90 million.
VISA had a click-through rate 350% higher than any of IMDb's average Rich Media Takeovers.