Voteforchange.com was the official Obama for America voter registration initiative aimed at young, first-time voters. Instead of treating voting like a civic duty, we addressed it as a worthwhile place to address one’s personal interests. We asked hundreds of young people why they planned to vote, regardless of their political ideology. We then commissioned dozens of artists to create pieces based on those reasons that would form the basis of the campaign.
Vote For Change logo cling and voteforchange.com site. The site guides users throught the entire process of registering to vote as well as verifying and updating their voting registration.
The following pieces were used as print ads in college and alternative papers. The most popular designs were printed as posters, stickers and hand cards given to student organizations who acted as street teams and guerilla media.