Voteforchange.com was the official Obama for America voter registration initiative aimed at young, first-time voters. Instead of treating voting like a civic duty, we addressed it as a worthwhile place to address one’s personal interests. We asked hundreds of young people why they planned to vote, regardless of their political ideology. We then commissioned dozens of artists to create pieces based on those reasons that would form the basis of the campaign.
Vote For Change logo cling and voteforchange.com site. The site guides users throught the entire process of registering to vote as well as verifying and updating their voting registration.
The following pieces were used as print ads in college and alternative papers. The most popular designs were printed as posters, stickers and hand cards given to student organizations who acted as street teams and guerilla media.
Sara Jenkins is the chef and owner of three popular restaurants in NYC, Porchetta, Porsena and Porsena Extra Bar. I collaborated with her and founder of Tasting Table & Food Editor at Food & Wine, Nick Fauchald, to create her very-first iPad cookbook. Rather than a glorified e-book like most other cookbook apps, SJ New Italian Pantry actually makes use of the iPad’s potential. How we built the app
Bad Seed® Chili Granola is an entirely new condiment brand conceived, produced, branded and marketed by MIZAPLAS, I created Chili Granola with partners, Joe Sayaman, Matt Ferrin, and Penny De Los Santos . SITE
I have been working in Advertising for awhile, and worked with some brilliant, nice and truly inspiring people, but we've also worked with some truly awful wankers. Our friends have also. We created this site and poster series as a fun way to call-out some of the archetypes everyone in our industry talks crap about, but usually only behind people's backs. Though we know it can be construed as mean-spirited, we believe in the honor system & know that peeps will use this site responsibly. (err...we hope:) Site
It seems like every day the man that’s lobbying to be the leader of the free world steps in his own shit. He’s vulgar. He’s mean. He’s a bully. Worst of all, he’s a liar. Quite frankly, we’re scared for the future of our country.
So we wanted to do our small part to inform and convince undecided voters to not put this man in power. We shine light on some of Trump’s biggest whoppers by creating a site that calls him to task. Created by Peter Cortez and 14Four, Liar Liar Trump On Fire allows users to interact with, and discover the truth behind Trump’s lies. The more users scroll down, the more lies they uncover. Rollover the lie and the truth is revealed. Pinocchio is shaking in his boots.
This living, breathing Trump take down will be updated in real time. The more lies he tells (and he will tell more before November 8th), the longer his nose grows, more lies are added, and their truths revealed.
So voters of Ad Land and beyond, undecided or not, don’t F around on November 8th. Get out and vote. And make sure we all don’t catch fire. Site.
AirBnB is quickly becoming the lodging of choice for many travelers. Citydoping was built to be the companion to visitors who prefer AirBnB over hotels, those who want to travel as locals, not tourists. Citydoping is an insider's guide to NYC, providing a curated list of 100+ places that pass the "touristy" test. Citydoping NYC is the first in a series we plan to develop with our partners in Poland.
Sun Noodle is responsible for crafting some of the best noodles for some of the best ramen shops in the country, including Rai Rai Ken, Ramen Yebisu and Chuko Ivan ramen. I helped them brand and develop their website to ensure their “tailored noodles” pedigree comes through.
Jacob's Toys was made to precede AT&T CEO's address to the global leadership.
AT&T Ticket Twosdays allows customers to take a friend to the movies for free on Tuesdays
How do you tell the world that U-verse offered more live TV on mobile devices than cable? We asked, 'Where will you be [when historic things happen]?'
B-Bot is an avatar maker I created in collaboration with Thunderdog Studio’s Tristan Eaton. We felt other avatar apps were seriously lacking in design, gimp suits and bunny slippers. The B-Bot action figure was launched at the 2011 San Diego Comic-Con.
Recco is a mobile app & site designed to help you discover new places to eat, drink and shop from the people you trust most - friends. Other apps and sites are either too random or rely far too much on rambling, negative opinions from strangers. With friends, you already have a trusted history that tells you one friend's a Burger expert and another is a Dirty Martini fiend. Recco's the hub where you and your peeps can organize and share all this valuable info with one another.
VISA and Marvel dual-branded Rich Media experience on IMDb.com. Spiderman invited viewers on a first-person ride through a fabricated IMDb.com city.
The experience launched on the Friday premiere. Spidey swung to over 13.5 million impressions and took over 2 million viewers for a ride to watch the trailer. The Amazing Spiderman 2 debuted at the #1 spot, earning over $90 million.
VISA had a click-through rate 350% higher than any of IMDb's average Rich Media Takeovers.
My Rich Uncle was a direct student loan company that offered lower interest rates lower than those available through the financial aid office. Our challenge was to introduce the idea to parents that with a little research, they could save thousands of dollars on their children's student loans. Our idea was a simple one, that thinking saves thousands.
Posters for the Food and Wine classic in Aspen Colorado partnership.